Love Island Research

ITV partnered with On Device Research to conduct our most ambitious study to date to measure the impact of Love Island's multiple brand partnership activity.

We were able to measure cross media ad impact across a range of channels: ITV2, ITV Hub, Love Island app and digital display. We also deployed a number of innovative solutions to passively measure ad impact while linking to real world outcomes such as store footfall and online visits as well as key brand metrics.

Methodology

  • 3,000 respondents
  • ACR (Audio Content Recognition) technology via Axwave to passively measure TV ad exposure, with tracking for digital ads to provide a full picture of passive ad exposure
  • Created control and exposed groups to measure the impact of the campaign on brand metrics
  • Utilised geo-location data via Location Sciences to measure Superdrug and supermarket in store footfall

Results

love island results

Contact glenn.gowen@itv.com to find out more