In For A Penny


Proudly produced by ITV Studios, and originally a hugely successful strand in ‘Saturday Night Takeaway', ‘In For A Penny’ is now a fully-fledged, action-packed gameshow! Our host takes their unique brand of games and quizzes to the streets, challenging unsuspecting members of the public for a chance to win anything from the price of their petrol, to a sizeable cash prize.

No imposing studio, no tense music, no risking it all – this is all about fantastic characters, crazy games and the perfect dose of fun!

Key Data

Target AudienceFemale

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