ITV appoints Kate Waters as Director of Client Strategy and Planning

“The opportunity to help shape the strategy of the commercial division of a FTSE 100 company is one that I simply couldn’t say no to. I’m enormously excited to be joining the team at ITV and I know I leave Now in great hands and with a very bright future.”

Kate Waters , New Client Strategy and Planning Director, ITV

We're thrilled to announce that Kate Waters is joining ITV as Director of Client Strategy and Planning.  The newly created role will head up a new team, introduced as part of  ITV’s More Than TV strategy, with a brief to work more closely with clients, enabling ITV to become a valued strategic partner to new and established advertisers.  

Waters, who is currently CSO of creative agency Now was one of the founding partners of the agency and has worked there for 7 years. Ben Stewart will continue in his role as Head of Strategy. 

As ITV Director of Client Strategy and Planning, Waters will report into Deputy Managing Director, Commercial, Simon Daglish, who unveiled ITV Commercial’s strategy to move from being brands’ media partner to trusted business partner at the ITV Palooza in October this year alongside Kelly Williams, Managing Director, Commercial. Waters will also work closely with ITV’s new Chief Data Officer, to ensure ITV Commercial has the information and internal data to establish ITV’s  strategic value to clients.

"As a major partner to thousands of brands it is important that ITV continues to develop its capabilities to add real value to clients’ marketing plans. This requires a much more strategic approach and I cannot think of anyone more qualified to lead this team than Kate Waters - we are delighted she is joining us.”

Simon Daglish , Deputy Managing Director, ITV Commercial