ITV and Visa launch co-branded partnership for Christmas campaign with ITV Weather presenters
“We’re so proud to be partnering once again with ITV and this time Visa to create yet another advertising first, producing and broadcasting 13 bespoke regional adverts simultaneously, twice a week for 4 weeks in the lead up to Christmas. Supporting the High Street with such an ambitious and unique campaign is a great privilege and we’re sure it will resonate with viewers and shoppers across the nation.”
Mark Thompson, , Head of Branded Content, ITN
Launching last week, this heart-warming ad featured ITV weather presenters highlighting what’s happening in high streets that week across the country, from a Christmas light switch on, to big shopping events. This is the first time that ITV has utilised the weather in a commercial partnership other than sponsorship.
Visa’s Christmas ad ‘All They Want for Christmas is You’, which will run directly after the new films, pays homage to the UK’s nation of shopkeepers. The ad shines a spotlight on nine real shopkeepers - including a butcher, a baker, a bookseller and a florist - who are the heroes of Britain’s high streets.
The spot will run for five weeks and be broadcast every Friday week ahead of Visa’s new campaign ad. It will be pre-empted by a bespoke ITV Proudly Presents voiceover to introduce the new ad and be broadcast in a newly created bespoke slot between the weather and just before Emmerdale at 7pm.
“Our Christmas campaign is all about celebrating the independent retailers that make our high streets special. It’s great to see the regional weather presenters supporting our campaign, as part of this novel partnership with ITV, as they join us in encouraging viewers to support their local high street come rain or shine.”
Suzy Brown, , Head of Marketing UK & Ireland, Visa