Advertising in Wales with ITV
Advertising in Wales with ITV is both cost-effective and easily accessible for businesses of any size. ITV provides a range of bespoke airtime packages designed to plant your business in homes across the entirety of Wales.
Wales highlights
ITV reaches an average of 80% of adults per month in Wales, making it one of the most effective platforms to engage with consumers in the region.
Wales is said to contain more castles per square mile than any other place in the world. In 2020 Gwrych Castle in Abergele, North Wales became famous as the home of the hugely successful 20th series of I’m a Celebrity, Get me Out Of Here. This is one of Wales' most popular programmes, reaching up to 615k adults in a single epsisode. Other top programmes in the region include ITV Cymru Wales' flagship news programme, Wales at Six, which provides viewers with daily news updates from across the country. The exhilerating Rugby Six Nations can also reach up to 642k adults.
Audiences you can reach
Monthly reach for Individuals: 85.9%
Monthly reach for ABC1 Adults: 46.7%
Wales advertising costs
Sub-regions? No
Total daily viewing: 4h 8m
Adult TV universe: 2.46m
ITVX registered users: 1.55m
TV spot investment: £24,442
ITVX VOD investment: £4,888
Total investment: £29,330
Adult spot impacts
1+Reach: 656k
VOD impressions: 139.7k
Flexible booking? Yes
Why choose ITV to advertise in Wales?
As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in Wales? Choose from our advertising solutions designed to suit all businesses.
Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.
Did you know?
TV advertising works better than any other form of media.
71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*.
*Thinkbox: Payback4: pathways to profit.
Want to find out more about advertising with ITV?
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