Freddie Flintoff hosts this brand new adrenaline-fuelled game show that sees contestants face a host of incredible inflatable obstacles and water-based challenges.
"We're thrilled that our exciting water battle has found a home at ITV together with Potato. The fun, summer vibe of the show has already made the format a great success in Australia and The Netherlands, and we're looking forward to announcing more territories where Cannonball will make a splash soon."
Maarten Meijs , Managing Director of Talpa
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