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Why ITV
Why ITV
Research
87% of TV viewing is live
Just another reason why you should be advertising on ITV
ITV Primal Screen
This story is about connections. It’s about a primal, human need to connect, and how television and ITV in particular can bond us together better than anything else.
ITV Lives
Explores the lives and behaviours of the TV viewing population including the latest data around technology, dual screening and social median.
ITV Fusion
‘FUSION’ is ITV’s recipe for powerful partnerships, explaining exactly what makes some campaigns so much more successful than others.
Second Screen: The Science behind ITV Programme Apps
Discover how engaged ITV programme app users are with its entertainment shows and the benefits for brand partners.
The Value of ITV Channel Partnerships
Channel partnerships generate positive associations, interest, trust and intention to purchase for brands.
ITV Talent: A Framework for Success
Talent endorsements of brands are often regarded as a risky, hit or miss affair, if not planned correctly.
ITV Regions
Channels
ITV
Where Life Lives
Reaching 40m Individuals a week, that's 67% of TV viewers.
ITV3
Contemporary and Classic Drama
The second biggest digital channel for Adults
CITV
For Kids, By Kids
Reaching 1.2 million Children a week
ITV2
TV. AND THEN SOME
Reaching 4.8m 16-34s a week, that’s 33% of TV viewers
ITV4
Sport and Cult Classics
Reaching an average of 4.8 million Men each week
Good Morning Britain
Wake Up with ITV Breakfast
The biggest commercial channel at Breakfast
ITVBe
Life Worth Sharing
Reached 4.1m Housewives with Children in 2016.
ITV Encore
Dedicated to Unmissable Drama
Reached 9.4m Individuals and 4.5m ABC1 Adults in Sky homes
ITV Hub
Come On In...
The New Digital Destination for all of ITV on Demand
Programmes
Advertising on ITV
Airtime
Video On Demand
Partnerships
Airtime
Our ITV airtime can help you achieve your ambition – from building high awareness of your brand quickly, to maintaining brand reputation.
Teleshopping
When 30 seconds just isn’t enough time to tell your story, that’s when 30-minute infomercial slots across our channels come into their own.
Reactive Advertising
ITV can help you seize the moment and make your TV advertising campaign even more powerful in real time, creating a relevant, timely and topical message.
Creative Breaks
Our unique Creative ad breaks, have been designed for those very special occasions, and are a real treat for Viewers and Advertisers alike.
Channel Partnerships
ITV Channel Partnerships offer a transfer of ITV key brand attributes of entertainment value, high quality family friendly content and existing at the heart of popular culture.
Video
Our ITV Hub is the UK’s largest commercial broadcaster VoD service, offering you targeted incremental reach.
Brand Licensing
Commercial partners can access our audience and build relationships using off-air TV rights to create activation campaigns.
Commerce & Ventures
Offering off-air campaign activation, experiential offers & talent engagement for audiences to get deeper brand experiences.
Digital partnerships
Our digital platforms offer unsurpassed depth of content around ITV's best-loved shows and more opportunities to interact with our programmes - allowing our users to watch, take part and go deeper.
ITV AdVentures
Offering advertisers an exciting and innovative way to engage with consumers through distribution partnerships.
Product Placement
We are product placement pioneers, integrating brands seamlessly into our most engaging programmes, enabling you to influence and inspire huge audiences.
Sponsorship
We can make your brand famous by affiliating you with an iconic ITV programme, bringing you into the hearts and homes of loyal fans.
Latest Opportunities
Case Studies
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