Central

Advertising on ITV is not as expensive as you might think. Packages of airtime in the Central region can be bought for as little as £4,500*

To help make your TV advertising as targeted and effective as possible the Central region is also divided into two micro regions: ITV Central East and ITV Central West. To find out more about the benefits of advertising in Central, the Midwest macro region or any of the Central micro regions, please contact us on:
08448 814 231

*Central East

Location Highlights

  • In ITV Central 97% of Adults watch television and 89% watch ITV
  • There are 3.5m homes in the Central region equating to 8 million Individuals
  • In the Central region alone ITV reaches 5.5m Adults each week

The Severn Valley Railway carried some 43,000 passengers in August – the best figures ever recorded for the month. ITV advertising is a key element of the August all-time passenger record.” “The recessionary affects are still being felt throughout the leisure and tourism industry but with the help of television advertising – an area we have only rarely been into before – we are right back on track

Nick Ralls , General Manager, Severn Valley Railway

Advertising on ITV was a key component of our integrated communications campaign, designed to increase consumer awareness of the Harris brand. The regional campaign increased traffic to harrisbrushes.com by 98% during the campaign period and increased awareness amongst the target audience. The ITV campaign was a first for Harris but the results have been fantastic so we are now ready to take the campaign to a national level, and broaden our target audience

Suzanne Mallaby , Marketing Manager, L.G Harris & Co Ltd