Ministry of Sound’s new album hits number 1 in the charts (again!) thanks to Love Island partnership
Thursday 22nd June saw ITV launch our second Product Placement deal with Ministry of Sound with a branded pool party in the Love Island villa!
Hosted by none other than DJ Colin Francis with a mix of branded Ministry of Sound floats in the pool, album signage, pillows and sunglasses.
After last year's huge success, MOS decided to partner with ITV again for this year's series.
One day after the Programme aired, Ministry of Sound's new album 'Marbella Collection 2017' hit number 1 in both the Dance and Official Chart Albums, showcasing the power of Product Placement within TV.