Feeding your inner fan

ITV4 is a haven of sport and action, providing entertainment that is a glorious escape from everyday life. Going from strength to strength, the channel is made for men, with a core audience of 25-44 year old males. At its heart, ITV4 has some incredible sporting action including the French Open, Le Tour de France, Live Darts, Live Snooker, Live Rugby & Aviva Premiership Highlights and now exclusively British Horse Racing which has a new home on ITV and ITV4 with almost 100 days of exciting live racing scheduled across 2017. The channel also has an extensive range of US cult classic shows including Storage Wars, Pawn Stars and Ax Men.

ITV4 Factsheet

Channel Highlights

  • Weekly reach of 8.3m, 4.9m Men
  • Strong Male profile with 61% of all viewers being Men
  • 9th most watched commercial digital channel for ABC1 Men
  • In one week the channel reaches 16% of ABC1 Men

Source: BARB data based on weeks 1-47 2016