ITV AdVentures Creates NatWest Moneyclip

Natwest commissioned ITV AdVentures to produce a series of videos to help simplify everyday family finance. Working with ITN Productions and Zenith Optimedia's Newcast, the solution was Moneyclip. Presented by Gabi Darlington, alongside financial experts, a series of films were delivered across three main channels:

Minute - a weekly round up of the latest financial news that is relevant to consumers; Tips - short pieces of advice covering important topics such as mortgages and weddings; and Lives - longer form content for a family’s key life events, from starting a family to buying a house.

Moneyclip is set to run throughout 2016 via an always-on YouTube channel, enabling Natwest to align the Moneyclip content with other marketing activity and use the platform to support new product launches​.

With thanks to Natwest, Zenith Newcast and ITN Productions