Diet Coke and ITVBe
ITVBe and Diet Coke bring sparkle to our lives
Our newest channel - the bubbly ITVBe, dedicated to lifestyle and entertainment programming featuring real people and real lives - became the perfect fit for the Diet Coke brand.
The sponsorship package included broadcast, online, mobile and licensing elements, with Diet Coke sponsoring a number of programmes across the daytime and evening schedule on ITVBe. The iconic brand also sponsored ITVBe promotions and was integrated with nationwide experiential and outdoor activity.
Malls across the country hosted ITVBe booths where viewers could get their photos taken to appear in the channel's 'mydents', with ice cold Diet Coke refreshment provided by the legendary Diet Coke hunks.