The Big Reunion Tours
Ten years after they ruled pop, The Big Reunion has to date reunited over a dozen chart-topping groups for two unmissable smash hit TV series, two sold out Hammersmith Apollo concert series finales and 34 arena shows.
Bands included 5ive, Atomic Kitten, Blue, 911, B*Witched, Liberty X and Honeyz in series one, with 3T, A1, Damage, Girl Thing, Eternal and our newly formed super group 5th Story (Gareth Gates, Kenzie, Dane Bowers, Kavana and Adam Rickitt) starring in series two.
With series one’s Hammersmith Apollo concert selling out in four minutes after one tweet out about it, we partnered with tour promoter Live Nation to take the bands on the road with a nationwide arena tour of the UK and Ireland in May 2013 which was so popular, extra Christmas dates were added in December. In 2014, in addition to appearances at various summer festivals by the The Big Reunion bands, a 13 date The Big Reunion Boyband Tour was held in October packing out the arenas once again for more pop-tastic nostalgia.
The arena tours were also accompanied by an extensive consumer products programme in additional to tour sponsorship, experiential brand partnerships and VIP ticket packages.