Commerce & Ventures

Partnership Activation

Consumer Products


Live Events

In 18 months of activity, ITV’s Commerce and Ventures team has been responsible for delivering 67 arena shows across the UK and selling over one million tickets.
These events allow audiences a deeper brand experience with their favourite TV shows, in addition to offering commercial partners multiple opportunities with off-air campaign activation, experiential offers and talent engagement.

Coronation Street Set Tour

Ant & Dec’s Takeaway On Tour

The Big Reunion Tours


ITV’s Commerce and Ventures has licensed several of the ITV Studios brands for use by gaming operators to create entertainment experiences across bingo, instant win and slot games.
This is a highly regulated industry of which we have considerable knowledge and expertise. By combining our practical understanding of the regulatory framework with the excellent relationships we have with the various brand guardians, we can help our partners develop the exciting products that their customers expect.Available brands include The Chase, Emmerdale and Tipping Point (gaming rights represented by ITV)

Gala and Coronation Street

32 Red and I’m A Celebrity …. Get Me Out Of Here!


What Commerce & Ventures can do for brands:

The Brand Extensions teams are responsible for all of our non-advertising commercial activity and are organised into two. As part of the Commerce and Ventures team; we can offer:

  • Partnership Activation
  • Consumer Products
  • Promotions
  • Live Events
  • Gaming
  • Branded Apps
  • ITV Teleshopping
  • Online Partnerships
  • Ventures

Branded Apps

ITV’s brands translate extremely well into mobile games experiences available from the app store on hand held devices. We have enjoyed both huge commercial success and fantastic customer feedback from the apps we have developed from some of ITV Studios TV brands, many of which are a natural fit for the mobile and tablet market. 

The Chase

Tipping Point


ITV Teleshopping

ITV’s Commerce and Ventures team oversee the commercial partnerships that make use of the commercial airtime after midnight on ITV’s main channel.
This currently is with TV gaming specialist, Netplay for Monday – Saturday nights broadcasting a live play along roulette show under the Jackpot247 brand.
On Sunday nights, JML broadcast retail teleshopping in the slot offering a range of cookery, homeware, fitness and beauty products to purchase.
The team have many years of experience in enabling partners to maximise the revenue opportunities allowing them to actively engage with their customers in a compliant manner. 

Online Partnerships

Affiliate partnerships can integrate a brand into ITV’s portfolio of online sites. This can range from contextual placements, integration of widgets, display advertising or transactional links. We can facilitate a commercial package that best utilises available budgets to creatively blend these different options. 


ITV is open to new commercial opportunities and partnerships. The ventures team act as a business development function, seeking out new opportunities and acting as internal sponsors if taken forward.